Privacy Policy
Last updated: 19 October 2026
This policy explains what personal information Linktours Scotland collects when you use our website, enquire or book with us, how we use and protect it, your rights, and the cookies this website uses. It should be read together with our Terms & Conditions.
Who we are
Linktours Scotland Ltd is a private tour operator based in Edinburgh, registered in Scotland (Companies House no. SC772699), with its registered office at 5 South Charlotte Street, Edinburgh, Scotland, EH2 4AN. We are the data controller for the personal information described here, which means we decide how and why it is used. You can contact us about anything in this policy at admin@linktours.co.uk.
What we collect and why
- Enquiries. When you use our contact form (English or Arabic) or travel-trade form, we receive your name, email address, phone number (if given), company (trade form) and your message, by email. We use these only to reply and to plan your tour.
- WhatsApp, phone and email. If you contact us this way, we receive whatever you choose to send, and use it to answer you and arrange your tour.
- Bookings. Online bookings are made through our booking system, Rezdy. We receive the details needed to run your tour or transfer — names, contact details, number of guests, pickup address, flight details for airport transfers, and any requests (such as car seats or an Arabic-speaking guide).
- Payments. Card payments are processed securely by Stripe, including payments taken through our booking system and payment links we send for direct bookings. Your card details go straight to Stripe — we never see or store them.
- Website analytics (only if you accept). With your permission, Google Analytics tells us how visitors use the site — which pages are visited, roughly where visitors come from, the type of device and browser, and actions such as tapping "WhatsApp" or "Book Now". It doesn't tell us who you are.
- Reviews. If you leave us a review on Google, Tripadvisor or another site, we may show the review and the name displayed with it on our website.
Children's information
Our website and services are aimed at adults booking for themselves or their family, and we don't knowingly collect personal information directly from children. Parents or guardians may tell us children's ages or car-seat needs so that we can plan a safe, comfortable tour; we use this only for that booking. If you believe a child has sent us personal information, please contact us and we'll delete it.
Our legal basis
Under UK data protection law (the UK GDPR and the Data Protection Act 2018), we use enquiry and booking information to take steps you've asked for and to provide the tour or transfer you've booked (contract), and to keep proper business and accounting records (legal obligation and legitimate interests). We use analytics cookies only with your consent, which you can withdraw at any time.
We'll only send you marketing emails if you've agreed to receive them, and you can opt out at any time by replying to the email or contacting us.
Who we share it with
We never sell your information. We share it only with the services that help us run the business:
- Rezdy — our online booking system (privacy policy).
- Stripe — our card payment processor, which meets the PCI-DSS card security standard (privacy policy).
- Google — Google Analytics (only if you accept) and the web fonts this site uses (privacy policy).
- Our website and email hosting provider, which stores the site and our emails.
- WhatsApp (Meta) — only if you choose to message us on WhatsApp.
- Attractions and ticket providers — only the details needed if you ask us to book something for you, such as a loch cruise.
If you booked through a travel agent or online travel agency, they share your booking details with us so we can run your tour; their own privacy policy covers what they do with your information.
We may also disclose information where the law requires it — for example to a court, the police or another public authority — or where it's needed to protect the rights, property or safety of our guests, our team or others.
International transfers
We are based in the UK and process your information here. Some of the providers above may process data outside the UK; where they do, it is protected by the safeguards required by UK data protection law.
How long we keep it
We keep enquiry and booking information only as long as we need it to arrange your tour, deal with any questions afterwards, and meet our accounting and legal obligations, and then delete it. Google Analytics data is kept for a limited period and is not linked to your name.
Keeping it secure
Our website uses an encrypted (HTTPS) connection, card payments are handled entirely by Stripe, and access to booking and enquiry information is limited to our team. No method of sending or storing information over the internet is completely secure, but we take reasonable steps to protect your information.
Your rights
You have the right to:
- ask for a copy of the personal information we hold about you;
- ask us to correct it if it's wrong or incomplete;
- ask us to delete it, or to restrict how we use it;
- object to how we use it;
- receive it in a commonly used, machine-readable format; and
- withdraw your consent at any time, where we rely on it.
Just email us — we may ask you to confirm your identity first. If you're unhappy with how we've handled your information, you can complain to the Information Commissioner's Office (ICO) at ico.org.uk.
Cookies
Cookies are small files a website stores in your browser. We only use cookies that are needed for the site to work, plus analytics cookies if you choose to accept them. We don't use advertising or remarketing cookies.
| Cookie | Purpose | How long | Type |
|---|---|---|---|
| lt_consent | Remembers whether you accepted or rejected analytics cookies. | 6 months | Essential |
| PHPSESSID | Protects our contact and trade forms against misuse. | Until you close your browser | Essential |
| _ga, _ga_* | Google Analytics — distinguishes visitors and sessions so we can see how the site is used. | Up to 2 years | Analytics — only if you accept |
Our booking calendar and checkout are provided by Rezdy and appear inside our pages. Rezdy (and Stripe, when you pay) may set their own cookies when you use them to book; see their privacy policies above.
Changing your choice: you can accept or reject analytics cookies at any time using (also in the footer of every page). You can also delete cookies in your browser settings.
Links to other websites
Our website links to other sites, such as review sites and attractions. We aren't responsible for their content or privacy practices, so please read their privacy policies.
Changes to this policy
We may update this policy from time to time, for example if we start using a new service. The latest version is always on this page, with the date it was last updated at the top.